2026

Art Direction

Art Direction

Radical Dependence

Radical Dependence

Open editorial book with monochrome drawing

PROJECT DETAILS

Pastor Jeff Norris's Radical Dependence book and RightNow Media teaching series, translating the theology of dependence on Christ into a cohesive visual language across print, digital, and motion through timeless design.

Building on the author's concept of horizontal and vertical dependence, the visual identity draws its structure directly from the form of the cross. A continuous line represents the repetition and routines of daily life until it intersects with the vertical movement of the cross descending from heaven—a reminder that dependence begins with God first meeting us. That encounter redirects the path, illustrating how the gospel reshapes our lives from the point of intersection. The cover is produced with a blind emboss, transforming the concept from a purely visual experience into a tactile one. As light reveals the pressed line, readers are naturally invited to trace its path with their fingers, creating a quiet physical exchange between the object and the reader. The gesture mirrors the book's message: dependence is not merely understood intellectually but impressed upon the heart through repeated encounter. The result is a restrained visual language where simplicity, materiality, and symbolism work together to communicate a profound theological idea.

Building on the author's concept of horizontal and vertical dependence, the visual identity draws its structure directly from the form of the cross. A continuous line represents the repetition and routines of daily life until it intersects with the vertical movement of the cross descending from heaven—a reminder that dependence begins with God first meeting us. That encounter redirects the path, illustrating how the gospel reshapes our lives from the point of intersection. The cover is produced with a blind emboss, transforming the concept from a purely visual experience into a tactile one. As light reveals the pressed line, readers are naturally invited to trace its path with their fingers, creating a quiet physical exchange between the object and the reader. The gesture mirrors the book's message: dependence is not merely understood intellectually but impressed upon the heart through repeated encounter. The result is a restrained visual language where simplicity, materiality, and symbolism work together to communicate a profound theological idea.